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The Customization Conundrum

How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that customization isn’t a panacea. Earlier this week, in my last Search...

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Pinning the Tail On The Googoliath Killer

What might a Google killer look like? Last week a lot of people were musing whether it would have search results in three columns with tabbed pages and irrelevant thumbnail images, with a black...

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Browser Optimizations Means Search 101

Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably...

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Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for...

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